HubSpot Websites and Migrations

Consistent pages

Simple to manage

Built to scale

A better way to build HubSpot websites

Most websites are built one page at a time. That creates inconsistent page layouts, unclear page roles, and page-level updates that become harder to manage over time.

 

Your team can manage the site without reworking what’s already there. With Kayak, pages are built the same way from the start, so your team isn’t guessing. Each page has a clear role, so content is easier to plan. Layouts match what the page needs to do, so visitors can follow and act. Patterns repeat across the site, so updates stay consistent.

Marketers need a better way to build pages

1

When migrating to HubSpot CMS or Content Hub

Leave your current platform without carrying forward the issues that are already slowing your team down.

2

When redesigning your website on HubSpot

Fix web page drift, inconsistent layouts, and pages that are already becoming harder for your team to manage.

3

When standardizing your web pages for conversion

Set layouts, modules, and rules so pages stay consistent and don’t become harder for your team to manage.

HubSpot website setup, including CRM when needed

If your move to HubSpot includes migrating your CRM or Marketing Hub, we handle data migration and setup so your website and CRM platform are aligned from the start.

Page layout consistency matters

1

Page layouts are flexible

HubSpot's no-code editor allows pages to be built one at a time. So, individual page layouts can vary greatly. When that happens, content becomes more challenging to manage and AEO discoverability is impacted.

2

What changes with a system

Pages follow pre-defined layouts. Modules behave predictably. Your website stays aligned even when more people contribute. Drag & drop still works, but most teams get better results when layouts stay consistent.

What improves when page layouts are pre-defined

1

Clarity

Pages communicate more directly.

2

Consistency

Every page follows the same rules.

3

Continuity

The site grows without variation.

4

Control

You decide how pages are built.

This matters for an active, evolving website on HubSpot or elsewhere

Campaign pages, service pages, and supporting content follow the same structure. That reduces rework and keeps messaging delivery aligned across your pages.

Used by teams that depend on their website

1

Evans Consoles

Their websites had become difficult to manage over time. Our work focused on restoring control through a shared theme, aligning structure across both sites while supporting different goals and brands. evansonline was built for clarity and information flow. EvansFederal focused on conversion. The result is two coordinated sites with consistent structure.

2

ATB Capital Markets

A high-risk environment with server errors, unreliable pages, and an unresponsive platform. The site had to be migrated quickly, without compliance issues, and ready for a major industry event. The result was a stable HubSpot website the team could manage internally, with training provided to support ongoing use.

1

Richards Mortgage Group

Our site was rebuilt focussing on simplifying messaging, structuring pages for clarity, and improving conversion paths. The result is a website that guides users nicely. Training was provided so our team is empowered to manage the website and add to it without reworking the pages.

joel

 

2

KevBurns Learning

Over time, our website had grown complicated and hard to manage. We reorganized the training offerings, simplified the navigation, and introduced consistent page layouts so updates follow the same format. Now it’s easier for us to maintain, stays clean as content grows, and makes our offer clear.

kev-burns

 

Two ways to work with us

1

For marketing teams who need a structured website system. Migration, rebuild, and long-term use.

2

For smaller businesses that want a stable, managed site without handling updates, plugins, or security.

Kayak's approach involved a lot of hands-on learning and knowledge transfer, which we really liked. And, that was the actual reason we selected Kayak.

We have worked with Kayak for a number of years including on a recent website redesign and they have always delivered top notch service, professionalism, and expertise.

- Joel Richards, Richards Mortgage Group

joel

The team went over and above to ensure that we were set up for long term success. Kayak is now a trusted partner that I would highly and heartily recommend.

- Lori Dundass, Associate Director, Business Marketing, ATB Capital Markets

lori-dundas

Invaluable help maximizing our HubSpot tools and strengthening our content strategies. Kayak's team has class-leading capabilities.

The longevity of our partnership speaks volumes. After 14 years, I'm as enthusiastic about working with Kayak as ever, and look forward to continuing our collaboration.

- Kev Burns, Kev Burns Learning

kev-burns

Your team will know how to use the website after launch

We train your team to work within the system and support you as the site grows. When needed, we can provide visual design support and marketing leadership as well.

What keeps a HubSpot website consistent as it grows?

Do you only work on HubSpot?

Can you migrate our existing site?

Will our team be able to manage the site?

What does a typical scope of engagement look like?